Roubaix shocker!
You can see the headlines now:
Housewife disqualified from win for receiving illegal push!
Shopper baskets, the new suspension fork! Brighton Flashback: Revivalist Mod outrage as Rockers invade pavé. Cycling Weekly: Roubaix bike special - Shoppers!
If only it were true. In reality it's for this:-
Which I saw while reading hipsternascar but is actually being promoted by fyxomatosis which I'll be visiting on a regular basis as the photo's are fantastic.